We are an insights driven brand solutions thinkers. Our approach is based on collaboration and co-development with partners that add value in brand innovation and sponsorship marketing process. Our teams professional experience involves 15 years in brand innovation and sponsorship marketing.

Lisa Alton:
Lisa Alton is a brand strategist specialising in the African market. Her extensive  experience in leveraging multiple brands has led to work on leading brands within mobile telecommunications, financial services, fast moving consumer goods and in the automobile industry. Her innovation expertise has enabled her to create and lead strategies key  in servicing the Southern Sun portfolio of hotels and in developing leverage strategies for several South African football teams including Kaiser Chiefs, Black Leopards, Sundowns and Ajax. More specifically within the African context, Lisa has made invaluable contributions in the Pan African environment for AFCON & CAF. Notably, within the telecommunications sector, Lisa has worked on the MTN sponsorship portfolio, as well as Virgin mobile from launch in an ATL capacity right through to activations and retail.
Her experience extends across ATL, sponsorship and BTL strategy and includes having worked on brand refreshment architectures for the likes of Murray and Roberts and Environ.(pl see case studies on the web)

Mzamo Xala:
Mzamo Xala, has worked extensively with Unilever across Africa with multiple brands, from brand innovation planning through to launch phase, as well as following through with brand migration projects . He was responsible for brand migration of Ego to Axe, being the leading insight manager supporting the brand change.
He has extensive experience in sponsorship innovation, sports marketing and product innovation, working on multiple platforms in the telecoms, beverages, fast moving consumer goods Mzamo has used his expertise in developing leverage strategies for Springbok rugby and worked with the Springbok team as marketing manager, culminating in South Africa's win at world championship in France. Mzamo is the start-up Director of W5 close corporation