When a new brand emerges into the market it is never a get up and go action, there is often a lot of hard work that happens behind the scenes to get a business going. When you launch a brand you are in a sense presenting something new to a target audience. This may not be in terms of the service offering but rather the differentiation in look and feel of the brand.

Below are the four strategies any business should implement as part of their brand launch strategy:

does your brand stand out

1) Brand identity

Building brand identity is important when you begin to promote your new business brand. The initiatives one takes to build the identity whether it be through ads, online marketing or even traditional radio and television advertising are all important and need to be consistent throughout to maintain the identity and message you are trying to put across. The businesses identity communicates an image that individuals will associate products or services with and ultimately place their trust into when making purchase decisions.

Note: it is vitally important for the success of a business that the brand identity is show cased as best possible in such a way, that it wins over the target audiences. Hiring a professional marketing agency such as W5 PARTNERS, we will ensure that your marketing and brand activation goes off with-out a hitch.

2) Differentiate yourself

When launching your new brand it is important to show to your target audience why you are different if not better than your competitors who came, exist or existed before you. The differences that you as a brand initiate are meant to set you apart from your competitors to allow you to position your brand as its own unique entity in the marketplace. Regardless of how you establish the uniqueness of your product or service, where it be – quality, quantity of value. The main differentiation needs to be recognised and understood for it to resonate with your desired audience.

If you are a brand looking to emerge into the marketing and if you need to create a ripple effect in the mass audiences and don’t know how! Then talking to the specialists in branding and brand awareness will definitely help you achieve this.

3) Positioning a brand

Positioning your brand is seen as identifying the way you wish for your products or services to be understood. A brands positioning strategy and message should illuminate how, for whom and for what? The purpose of the brand exists for. This should give audiences the informative knowledge they require to identify with your brand.

4) The value

When a brand identity has been established and you are able to differentiate your brand from other brands you will now have to persuade members of the public that make up your target audience of the reasons and value in purchasing your products. Adding value to purchase decisions give a buyer more reason to want to purchase your products. Value in this instance can come in different forms. Either you can position value in terms of the nostalgic aspect or you can add a value incentive for individuals who purchase your products.

At times it can be a bit difficult to figure out, what the most effective way to sell value to customers will be. By enlisting the help of a professional marketing and branding agency, such as W5 Partners – we will assist you in bringing together your message as well as the value that will bring together your customers and your brand.

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If you are a business owner looking to launch a new brand or even a new product within an existing company we at W5 Partners would love to assist you in making sure that we gain you as much expose to the right audience at the right time and in the right place. To talk to us today about you next brand launch

Contact us on:

011 325 5855 (JHB)

021 418 1854 (CT)

Or click here and we will contact you: [CONTACT ME]

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