Alcoholic Beverages


Alcoholic Beverages:

W5 Partners has done branding work on a host of alcoholic brands, ranging from relaunching local heroes such as Mainstay Island Vodka, to finding cultural insights research that would inform Hennessy’s Pan African advertising. Because we value deep dives into world’s that aren’t quite familiar to us across the LSM ladder, taking part in brand immersions to understand the cultural shifts that motivate consumers to want to associate themselves with certain brands. Once we have understood brand as well as consumer issues, we are then ready to package our findings in a user friendly way as to give clients a clear purpose and strategy for their brands, be it above the line through mass reaching communications like TV ads or billboards, or below the line through activations and events.