Personal Care


Personal Care:

Personal care is a category that involves a balance of proven scientific fact and consumer choice based on brand perception. We have often found that in a category as intimate as this, brands often struggle to stay relevant to the changing tastes and desires of consumers because they may rely heavily on efficacy, than on the emotional benefit they may give to their audience. Through trade audits, “shop alongs” and in-home immersions, we are able to view consumer perceptions on by conducting brand research and providing these brands with insights to shopper strategy.