Telecommunications | Branding:

Our experience has seen us help South Africa’s top telecommunications brands solve some of their most pressing issues like helping MTN accelerate their brand’s cultural leadership by defining internal behaviour pillars and strategy that drove organizational branding performance across brand markets and business units. We also oversaw Vodacom’s retail migration, when the brand was taken over by now parent company, Vodafone. All our brand work in telecoms, has been helped by our continuous consumer research efforts in making sure we understand what emerging industrial trends are, and how to best move brands in a direction that would guarantee they remained relevant in the lives of their audiences in the face of competition, by performing selective brand immersions solutions.