/DEEP DIVES
Insight is imperative to developing a sound strategy that nets results. One of our offerings to clients is to conduct a deep dive or immersion into the desired market, to truly understand what their lives are all about. Here we develop customised programmes based on what clients needs are to understand the markets lifestyle challenges, hopes and aspirations as well as how they interact with the product or category. So whether you are in the alcohol category, football market or FMCG market, we can take your team out to the consumers and get them to truly understand the market through observation.

//DIGITAL INSIGHTS PORTAL
We all know what consumers say in research and what they actually do in real terms are often very different. Based on this challenging issue, W5 has developed our own digital insights portal which allows us to get non contrived real time insights from a host of recruited respondents.

We have a 24 hour digital moderator sitting on the back end that seeds various topics for conversation based on what the clients research objectives are. So if you are in the youth space and are sponsoring music and football and want to find out exactly what your market wants, or if you have a female market and want to create a forumn for ladies to engage in that gives you insight this digital tool really gives you rich emotional insights off which to build strategies and platforms.

///TRENDS FORECASTING
W5 aims to keep our clients up to date with whats happening from a global mega mind set shift to what trends are happening in our back yard. We compile trends reports on a yearly basis that incorporate best practice sponsorship and activation case studies across mobile, banking, vehicle and alcohol markets as well as broader physcographic trends reports.

////CONSUMER RESEARCH
W5 does also facilitate the more conventional means of research such as focus groups. If you are needing to recruit certain respondents, have us put together a research guideline based on your objectives or conduct focus groups for you W5 offers deep consumer research techniques.