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Don’t Buck the Trend

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Trend Spotting – it’s the buzz phrase used throughout multiple industries, across a multitude of activities, to identify consumer behaviour, habits, expressions and interpretations related to purchasing performance. Trend Persona By recognising patterns, trend spotters consider current trends from different perspectives, including economic, cultural, political and geographical, to seek out differentiators and progressions in consumerism […]

Do your employees understand their business?

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Is your business your staff’s business? Does your company management recognise this? And if so, are your employees receiving the benefit of your services, as are your clients? No matter how small a company is, one of the most important educational tools is to ensure all new staff members attend a company induction course, and, […]