/SPONSORSHIP INNOVATION
We understand the importance of innovation when planning to leverage a sponsored property. We go beyond the on field exposure and sponsorship awareness campaigns. Our focus is on 360 degree media view and big idea development of a ownable brand sponsorship platform that allows the sponsoring brand to maximise both sponsorship rights and leverage innovation. The sponsorship platform is created with long- term view integrated into total brand communication.

//NEW BRAND INNOVATION
Whether you starting a new brand or re-launching a current range, W5 is able to provide strategic innovation project management from start to end. Either we place our strategic resource inside your team to lead the project internally or provide outsourced support to champion the project. We handle all innovation development from ideation research, product design to communication partners briefing, commercialisation and strategic innovation alliances required to take new offer to market place.

///BRAND ACTIVATION PLANNING
Creating brand activation assets that makes the target market come to your brand and engage is difficult. Planning for activation requires dedicated understanding of consumer insights , media culture and passion points that trigger engagement. Not every brand can afford to pay big sponsorship fees, but we believe every brand has the right to be impactful and engaging within a focused brand activation platform. We help brands find and plan their connection platform for brand activation.

////TRADE CHANNEL PLANNING
Marketing efficiencies requires that we have one central idea for brand that we can span across communication channels. Trade channel thinking often gets left out in the cold as the big idea tends be centred on ATL communications. We translate central communication ideas into retail promotional objectives and align them with the needs of channel marketing planning, enabling delivery of promotional solutions to trade customer shoppers that are locked into the central brand big idea or sponsorship leverage with a retail kick.