Tools and solutions

Insight Activation Management:

Insight is imperative to developing a sound strategy that nets results. One of our offerings to clients is to conduct a deep dive, or immersion, into the desired market to truly understand what their lives are all about. Here we develop customised programmes based on what client’s needs are, to understand the markets challenge, lifestyle, hopes and aspirations as well as how they interact with the product category. So whether you are in the alcohol category, football or FMCG market, we can lead your team.

Insight is imperative to developing a sound strategy that nets results. One of our offerings to clients is to conduct a deep dive or immersion into the desired market, to truly understand what their lives are all about. Here we develop customised programmes based on what clients needs are to understand the markets challengesyle, hopes and aspirations as well as how they interact with the product category. So whether you are in the alcohol category, football market or FMCG market, we can take your team.

We all know what consumers say in research and what they actually do in real terms are often different. We have a 24 hour digital moderator sitting on the back end that from conversation based on what the clients research objectives are. 

We transform existing customer research into usable strategic insights.

We also facilitate the more conventional means of research such as focus groups. If you need to recruit certain respondents, have us put together a research guideline based on your objectives or conduct focus groups for you.

Marketing efficiencies requires that we have one central idea for a brand that we can span across communication channels. Trade channel thinking often gets left out in the cold as the big idea is often centered around traditional mass media communication channels.

We sift through trends that competitors use to differentiate themselves, so that we too can offer our clients a defined competitive advantage.

The best way to understand your company is through the eyes of your customers.